BOSTON — Elon Musk tweeted Sunday that Twitter will permanently suspend any account on the social media platform that impersonates another.
The platform’s new owner issued the warning after some celebrities changed their Twitter display names — not their account names — and tweeted as ‘Elon Musk’ in reaction to the billionaire’s decision to offer verified accounts to all comers for $8 month as he simultaneously laid off a big chunk of the workforce.
“Any Twitter handle engaging in impersonation of someone else without explicitly stating “parody”, will be permanently suspended,” Musk said. While Twitter previously issued warnings before suspensions, now that it is rolling out “widespread verification, there will be no warning.”
In fact, “any name change at all” would compel the temporary loss of a verified checkmark, the world’s richest man said.
Comedian Kathy Griffin had her account suspended Sunday after she switched her screen name to Musk. She told a Bloomberg reporter that she had also used his profile photo.
“I guess not ALL the content moderators were let go? Lol,” Griffin joked afterward on Mastodon, an alternative social media platform where she set up an account last week.
Actor Valerie Bertinelli had similarly appropriated Musk’s screen name — posting a series of tweets in support of Democratic candidates on Saturday before switching back to her true name. “Okey-dokey. She tweeted “Okey-dokey. I had fun, and I believe I made my point.”
Before the stunt, Bertinelli noted the original purpose of the blue verification checkmark. It was granted free of charge to people whose identity Twitter employees had confirmed; with journalists accounting for a big portion of recipients. It simply means that your identity has been verified. Bertinelli pointed out that scammers will have difficulty impersonating you.
“That no longer applies. She added, “Good luck!”
The $8 verified accounts are Musk’s way of democratizing the service, he claims. On Saturday, a Twitter update for iOS devices listed on Apple’s app store said users who “sign up now” for the new “Twitter Blue with verification” can get the blue check next to their names “just like the celebrities, companies and politicians you already follow.”
It said the service would first be available in the U.S., Canada, Australia, New Zealand and the U.K. It was unavailable Sunday, and it wasn’t known when the service would go live. A Twitter employ, Esther Crawford, told The Associated Press it is coming “soon but it hasn’t launched yet.”
Twitter did not respond on Sunday to an email seeking comment on the verified accounts issue and Griffin’s suspension.
Musk tweeted that Twitter must be the best source of accurate information on the globe. That’s our mission.”
If the company were to strip current verified users of blue checks — something that hasn’t happened — that could exacerbate disinformation on the platform during Tuesday’s midterm elections.
Like Griffin, some Twitter users have already begun migrating from the platform — Counter Social is another popular alternative — following layoffs that began Friday that reportedly affected about half of Twitter’s 7,500-employee workforce. A breakdown in moderation or verification could lead to disinformation on the main channel for trustworthy communications with public agencies and other institutions via the internet.
Many companies have paused advertising on the platform out of concern it could become more unruly under Musk.
Yoel Rot, Twitter’s chief of safety and integrity sought to address such worries in a tweet on Friday. He said the company’s front-line content moderation staff was the group least affected by the job cuts.
Musk tweeted late Friday that there was no choice but to cut jobs “when the company is losing over $4M/day.” He did not provide details on the daily losses at Twitter and said employees who lost their jobs were offered three months’ pay as severance.
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