Instagram Backpedals on Full-Screen Feed After User Criticism

Instagram Beats TikTok as most downloaded app

Instagram is making major improvements to its social media platform following criticisms from users.

Instagram began testing an app with a full screen feed last month that looked remarkably like TikTok. However, in an interview with Platformer today, Instagram head, Adam Mosseri announced that the test version of the app that opened to full-screen photos and videos will be phased out over the next one to two weeks, and Instagram will also temporarily reduce the number of recommended posts that users see.

Instagram Users Downvoted the Changes

Mosseri also reiterated that the trend toward users watching more video is real and pre-dated the rise of TikTok. He also admitted that Instagram users did not like the changes to the app’s design.

“For the new feed designs, people are frustrated and the usage data isn’t great,” says Mosseri.”So there I think that we need to take a big step back, regroup, and figure out how we want to move forward.”

He adds “I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough.”

Early edition for all followers today:

– Instagram walks back its changes
– Say goodbye to the full-screen feed, and at least some of those recommendations — for now. Adam Mosseri explains why
– Good tweet about red flagshttps://t.co/oh77uwlRbx

— Platformer (@platformer) July 28, 2022

Reworking the Recommendation Algorithm

Along with removing the full-screen feed, the app will reduce the level of recommended content that you see, at least temporarily. Mosseri said that Instagram would improve its algorithm and personalization tools, before increasing recommendations volume again.

” When you find something new in your feed, it is important to set a high standard — you should see that the content is great,” Mosseri states. You should love to see it. And I don’t think that’s happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then — if and when we do — we can start to grow again.”

In the interview, Mosseri tried to justify the ubiquity of recommended posts in the app, saying that they were important in helping Instagram creators build their audience. This comes after Meta CEO Mark Zuckerberg’s announcement that the company plans to “more than double” the amount of recommended content that appears in users’ feeds by the end of next year.


Image credits: Header photo licensed via Depositphotos.

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