BeReal Soars To Over 10 Million Daily Active Users

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BeReal has soared to over 10 million daily active users. An epic climb from the 10,000 users the app had a little over a year ago.

BeReal published the figures in an update to its online jobs board this month. In the update, the company also notes that it has fewer than 30 employees and aims to scale to more than 100 million users on the app.

Earlier this month, The Information reported that the photo-sharing app had reached 7. 9 million daily active users at the end of July, up from 2 million in January, and 10,000 in March 2021.

The July figures for BeReal marked a 295 percent user increase from January and a 78,900 percent jump from March last year.

Bereal has enjoyed an extraordinary rise, claiming the number 1 spot U.S. App Store charts for the month. This even beat TikTok.

The app is popular in the U.S. which is BeReal’s biggest market. In fact, BeReal has struck a chord with formerly Instagram-loyal millennials too.

According to data platform data.ai, as of May, 55% of BeReal users in the U.S. were in the 25-44 age group.

It is not clear why an app that has been around for two years suddenly saw a rapid rise in usage over the last year. However, it is certainly noteworthy that Bereal saw such a surge at a time of widespread irritation at Instagram and its redesign in order to compete with TikTok.

In the last few months, Instagram has metamorphosed from a photo-sharing app into a haphazard feed of recommended posts and Reels. BeReal was able to capitalize on the TikTok-chasing Instagram.

With BeReal on the rise, Instagram seems to be eager to replicate the app. This was something that social-media users . predicted.

In the past month, Instagram introduced a Dual camera that allows users to simultaneously record with both a front-facing and back-facing camera. It also tested a Candid Challenges feature that randomly encourages people to snap spontaneous selfies. These functions bear a striking resemblance of BeReal.

Of course, Instagram remains the world’s largest photo-sharing app. But if BeReal continues to attract users at this astonishing rate, the next six months could be crucial to its staying power.

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