BeReal is considering adding paid features to the app in a bid to avoid Instagram-style advertising.
According to a report by The Financial Times on Saturday, BeReal is exploring monetizing the platform by incorporating in-app purchases.
BeReal has grown significantly and has reached over 15 million daily active users, surpassing internal targets, reports The Financial Times, which interviewed multiple people close to the company for the article.
Insiders think that this photo-sharing app will reach millions by the end.
The consideration of paying for features was prompted by investors who want to make sure that this platform does not become a fad.
BeReal’s executive team is said to want to avoid the traps of bigger U.S. competitors like Snapchat and Facebook. They prefer to keep a small group focused on the product improvement, not raising large sums of venture capitalists for global expansion.
The photo-sharing app has seen a meteoric rise, attracting copycat features from Instagram, TikTok and Snapchat. These three companies have launched dual camera settings in the last few months. This has brought forward discussions of BeReal’s long-term business model within the company. BeReal will not copy other apps such as Instagram or TikTok for in-app advertisements.
According to The Financial Times , BeReal will continue to offer its main photo-sharing platform for free. But the company is weighing optional paid-for extras to its core product.
These in-app purchases on BeReal might resemble a premium Discord membership, where users pay a monthly fee of $2. 99 for bonuses like digital stickers.
No paid features will likely launch on the photo-sharing platform before the second half next year. BeReal insiders believe that ads are intrusive and can ruin users’ experience. However, it is not impossible to imagine advertising.
BeReal is pushing for in-app purchase as part of an increasing trend on social media platforms that aims to move to a subscription model to increase revenue. In June, Instagram revealed that creators will be able to lock their photos and Reels behind a paywall for subscribers using the “subscriptions” feature.
Meta plans to add additional paid features to Facebook or WhatsApp to help recoup decreasing advertising revenues.