Somewhat uncharacteristically, Apple has responded to an open letter signed by a large group of big-production Final Cut Pro editors who demanded better features from tech’s biggest company.
The one hundred strong signees bemoaned the lack of features that deny them from doing their work on the software and asked Apple to support third-party programs that are standard in big production editing.
The letter sent to CEO Tim Cook a month ago encourages the company to increase the number of editors who train on Final Cut Pro. We hope that you’ll start to show Apple how Final Cut Pro can be the most effective tool for editing movies and TV. We believe that this could lead to a Pro Apps renaissance as pioneering as your amazing M1 Max MacBooks Pros and the M1 Ultra Mac Studio.”
The editors also point out that the Oscar Apple won with the film CODA was unlikely to have been edited on Final Cut Pro.
The California-based tech giant has now officially responded to the letter and it seems as though they are taking the editors’ request seriously, reports 9to5Mac.
” To the authors of an open letter about Final Cut Pro for TV and Film: The creative community is so important to Apple. We’re grateful that you’ve provided feedback.” Apple’s letter starts. After it mentions that Final Cut Pro was used in high-profile Hollywood commercials and on major TV shows, They then appease the creative professionals by announcing they are implementing some of their demands.
While we are confident that we can address all your feature requests, it is important to recognize that we need to continue to work with you and support your TV and film projects. We will keep you updated on any important developments and let you know when we make changes.” The letter states.
To achieve this, Apple is “launching new training products and Apple-authorized certifications for pro video starting this month with our partner Future Media Concepts.”
Apple also promises to establish a panel of industry experts for regular consultations, starting this summer as well as expanding the content and frequency of Final Cut Pro workshops for major film and television products.
Image credits: Photos licensed via Depositphotos.